13 Black-Owned Beauty Must-Haves
Glow By Daye Bonnet Hair Dryer Attachment
Level up your wash day! This genius bonnet dryer attaches to your blow dryer, speeds up drying, and folds up small when you're done. Adjustable, compact, and gentle on your hair.
💡 Pro tip: Use on low or cool settings to avoid overheating.
Black woman-owned
Eadem Milk Marvel Dark Spot Serum
Formulated by WOC founders with melanin-rich skin in mind, this serum fades stubborn dark spots without irritation. Enzyme-powered, pore-smoothing magic.
💬 “My makeup goes on smoother, and I’ve ditched primer!”
BIPOC-owned
Cay Skin Moisturizer + SPF 45
Moisturizing. Glowy. No white cast. This sea moss–infused SPF leaves your skin radiant, protected, and makeup-ready.
💬 “Glowy, no piling, and smells luxurious.”
Black woman-owned (by Winnie Harlow)
Mented Cosmetics Everyday Eyeshadow Palette
Nine rich, blendable nude shades made to flatter melanated skin. Matte + shimmer. Vegan, paraben-free, and pigment-rich.
💬 “I use this every day—stays put and POPS!”
Black woman-owned
Bask & Lather Edge Control
No flaking, no lifting, no residue. Just serious hold and sleek, shiny edges—even after a workout.
💬 “Nothing else holds my curls down like this. Game-changer.”
Black woman-owned
Beauty Bakerie Metallic Lip Whip
Smudge-proof, metallic, and ultra long-lasting. The glam without the gloss stickiness. Bold color that doesn’t budge.
💬 “Makes me feel like a BOSS.”
Black woman-owned
Pattern Beauty Hydrating Shampoo + Conditioner
A moisture-rich duo for curls, coils, and tight textures. Powered by aloe, jojoba, and biotin to nourish and define.
💬 “Soft, shiny curls with ZERO dryness. Obsessed!”
Black woman-owned (by Tracee Ellis Ross)
Topicals Faded Serum
Hyperpigmentation, scars, sun damage? Gone. This brightening serum fades the marks that won’t budge—fast.
💬 “Nothing else worked, and I’ve tried everything.”
Black woman co-founded
Buttah. Vibe Brush Facial Cleanser
A luxe silicone brush that deep cleans, exfoliates, and stimulates your skin—without being harsh. Two speeds, zero regrets.
💬 “It’s firm and gentle—love the design!”
Black man-owned
Camille Rose Curl Love Moisture Milk
A creamy leave-in that defines curls, detangles, and keeps them hydrated all day long—with macadamia oil + rice milk.
💬 “My hair stays soft and smells amazing. I’m repurchasing.”
Black woman-owned
Hyper Skin Vitamin C Dark Spot Serum
Vitamin C + turmeric + HA = bright, hydrated, even skin. Designed for melanated skin, but everyone’s welcome.
💬 “I’ve struggled for years. This serum changed everything.”
Black woman-owned
PiperWai Natural Charcoal Deodorant
Aluminum-free, gentle, gender-neutral. A cream-to-powder formula that absorbs sweat and controls odor all day.
💬 “No irritation. No sweat. No smells. I’m never going back.”
Black woman-owned
The Doux Mousse Def Texture Foam
Curls defined, shiny, soft—and no flakes. Perfect for twist-outs, slick backs, or wash-and-go. Minimal effort, major slay.
💬 “Type 4 hair? Trust—this mousse understood the assignment.”
Black woman + veteran-owned