Support Black-Owned Beauty Brands This Holiday Season
With the holidays quickly approaching, it’s a fantastic time to support Black-owned businesses. The challenge can be narrowing down the choices to find exactly what you need. To help, we’ve compiled a list of 20 exceptional Black-owned beauty brands that you can support this season. Look and feel your best while contributing to diversity and inclusion.
Ami Colé
Inspired by Senegal and born in Harlem, Ami Colé is a clean beauty brand founded by Diarrha N'Diaye-Mbaye. It offers simple, modern makeup staples designed for deeper skin tones.
Moodeaux
Indulge in clean luxury fragrances from Moodeaux, founded by Briana Arps. The brand offers ethically sourced fragrances designed to empower you with nature-inspired scents.
Mented Cosmetics
Created for Black women by Black women, Mented Cosmetics emphasizes pigmented color and ethical formulations, offering an extensive shade range tailored for deeper skin tones.
54 Thrones
Founder Christina Funke Tegbe uses clean, natural ingredients sourced from Africa to create skincare products like body butters and oils that address dryness and uneven skin tone.
Pat McGrath Labs
A household name in the beauty industry, Pat McGrath Labs is known for its luxurious shimmers and buttery soft eyeshadows, perfect for adding glam to your beauty routine.
Undefined Beauty
Undefined Beauty specializes in sustainable, non-toxic skincare products catering to the delicate skin of people of color, addressing concerns like hyperpigmentation.
The Doux
The Doux offers haircare products for kinky and coily hair types with bold, ‘90s-inspired packaging, making wash days easier and more effective. Created by Maya and Brian Smith, The Doux offers effective haircare for kinky and coily hair types. With bold packaging and ‘90s-inspired product names, essentials like Mousse Def and One Love Co-Wash make wash days easier and more effective.
Pardon My Fro
Pardon My Fro focuses on moisture-first hair care and extends into fashion and accessories like shower curtains and duffle bags. Dana Bly founded Pardon My Fro in 2010 aiming to put moisture first in natural hair care. Featuring edge control, moisture milk, and more, the brand extends into fashion and accessories like shower curtains and duffle bags.
Kin Apparel
Kin Apparel merges fashion and hair care with satin-lined hoods that prevent hair breakage, inspired by Ghanaian culture. Philomina Kane designed Kin Apparel with the intention of merging fashion and hair care. Inspired by Ghanaian culture, all products feature satin-lined hoods that prevent breakage for coily and kinky hair, keeping you stylish and your hair protected.
Maya Njie Fragrances
Maya Njie blends nostalgia with modernity in her fragrance line, offering unique scents like Nordic Cedar and Syren. Self-taught perfumer Maya Nije has crafted scents like Nordic Cedar and Syren, capturing rich and feminine aromas that evoke comfort and memories.
Jacq’s Skincare
Jacq’s Skincare focuses on organic, vegan products designed to nourish melanin-rich skin. Barbara Jacques founded Jacq’s Skincare to encourage women to embrace their natural beauty. This independently owned brand offers organic, vegan, and sustainable skincare products focusing on healing and nourishing melanin skin with bio-actives, probiotics, and antioxidants.
Keisha Elise Cosmetics
Keisha Elise Cosmetics offers vegan, cruelty-free beauty products, celebrating women of color. This Mommy and Me clean beauty brand aims to close the gap in beauty representation. Keisha Elise Cosmetics offers vegan and cruelty-free products like lip gloss, makeup sponges, and shimmering eyeshadows, celebrating women of color.
Wyn Beauty
Wyn Beauty, founded by Serena Williams, focuses on high-pigmentation makeup tailored for deeper skin tones. The range includes skin tints, colorful lipsticks, and concealers with rave reviews.
The Honey Pot
Focused on intimate health and wellness, The Honey Pot offers clean feminine hygiene products with organic cotton and herbal ingredients. From pads to moisturizing wipes, these products propose a healthier alternative to everyday hygiene.
Thank God It's Natural (TGIN)
TGIN offers hydrating hair care products tailored for kinky and coily hair. After her breast cancer diagnosis, Chris Tia Donaldson created TGIN for healthier hair care. The hydrating products are tailored for kinky and coily hair, supporting women facing financial difficulties due to cancer.
Fashion Fair
Founded in 1973 by Eunice Johnson, Fashion Fair is an internationally acclaimed prestige cosmetics brand for women of color. It offers makeup infused with natural ingredients focused on pigmentation and performance, available globally.
Danessa Myricks Beauty
Danessa Myricks Beauty is renowned for highly pigmented products like the Light Work palettes, which encourage embracing your authentic self with makeup designed especially for deeper skin tones.
Naturally Drenched
Naturally Drenched offers curl revitalization products including hair masques, oils, and mousse. Catering to all hair types, it promotes the natural beauty of curls.
Qhemet Biologics
Qhemet Biologics focuses on type 4 hair with products that deeply moisturize dry, brittle strands. Choose from heavy creams or serums, making it a celebrity favorite.
Black Girl Sunscreen
Essential for sun protection, Black Girl Sunscreen offers SPF products that are melanin-friendly and leave no white cast. Suitable for anyone on your list, it’s also Disney-approved by The Little Mermaid.
You can find these Black-owned beauty brands at local retailers like Ulta Beauty, Sephora, Target, Walmart, and more. Support diversity and find your new favorite beauty products this holiday season.