58 Black-Owned Haircare Brands to Shop
Celebrating Representation in Beauty
For far too long, the beauty industry lacked adequate representation for those with natural hair. Fortunately, the industry has shifted, embracing the needs of our diverse hair textures. Iconic brands like Shea Moisture, Mixed Chicks, and Carol's Daughter now dominate households, making waves for the natural hair movement.
Discover 58 Exceptional Black-Owned Haircare Brands
Fast forward to today, and the market is brimming with brands dedicated to curls, coils, and protective styles. Despite some no longer being Black-owned, brands like Briogeo and Melanin Haircare remain steadfast in their mission. Let's explore 58 Black-owned (and Black-founded) haircare lines to elevate your next wash day.
1. Briogeo
No matter if your hair is dry, dull, or damaged, Briogeo has the perfect solution. Founder Nancy Twine originally crafted haircare products in her New York City apartment, drawing inspiration from her grandmother’s time-honored recipes. Today, Briogeo stands as a trusted clean beauty brand, offering formulas packed with natural ingredients such as avocado oil, shea butter, and tea tree oil. These carefully selected elements work to nourish, hydrate, and protect every hair type.
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2. Adwoa Beauty
For those with coily hair, Adwoa Beauty’s Baomint collection is a must-have for maintaining healthy locks. While its sleek, minimalist packaging is certainly eye-catching, the real magic lies in its powerful formula. A blend of baobab, peppermint, spearmint, and wintergreen oils works wonders by nourishing the scalp, combating dandruff and flakes, and delivering intense moisture to your strands.
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3. Eden Bodyworks
After experiencing a chemical hair burn, founder Jasmine Lawrence set out on a mission to develop natural haircare products that nourish and rejuvenate curls of all types. Eden BodyWorks offers seven unique collections, each tailored to address specific concerns such as breakage, dryness, and itchiness— all at an affordable price, starting at just $5.
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4. Camille Rose
Janell Stephens, the founder of Camille Rose, embarked on a journey to find safe, natural hair products for her children—only to discover a significant gap in the industry. Determined to fill this void, she created Camille Rose to provide gentle yet effective solutions for people of all ages. The brand focuses on repairing, replenishing, and restoring hair with nourishing ingredients, ensuring healthy strands without harmful additives.
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5. Mielle Organics
Mielle Organics made a powerful entrance into the natural hair scene a decade ago, quickly becoming a favorite among those with curly and coily textures. Founded by former nurse Monique Rodriguez, the brand blends her knowledge of health and science to create products that cater to the unique needs of textured hair. Each collection is packed with a nourishing mix of herbs, amino acids, and minerals, all designed to enhance the overall health and strength of your strands.
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6. Alikay Naturals
At just 22 years old, YouTuber Rochelle Alikay Graham-Campbell started creating hair products in her kitchen while sharing her natural hair journey with her audience. In 2008, she turned her passion into a business by launching Alikay Naturals, a brand that has gained a loyal following for its use of natural, organic ingredients such as honey, shea butter, and coconut oil.
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7. Miss Jessie's
Inspired by their grandmother’s cherished homemade hair recipes, sisters Miko and Titi Branch founded Miss Jessie’s to bring her vision to life. The brand quickly became known for its styling creams, conditioners, and moisturizers that cater to curly and textured hair. With celebrity fans like Alicia Keys, Lupita Nyong’o, and Viola Davis singing its praises, Miss Jessie’s has solidified its place as a go-to for luxurious, effective haircare.
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8. Uncle Funky's Daughter
Looking for a sustainable, eco-friendly haircare line? Well, Uncle Funky’s Daughter strives to use plant-based ingredients like aloe, coconut and olive as the base for all of their products. This natural brand works to detangle, moisturize and define curls, coils and waves.
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9. Pattern
In 2019, our favorite TV mom launched her very own haircare brand and it has become a go-to for many curly gals. Tracee Ellis Ross spent over ten years perfecting the range in order to create a collection that “empowers your curl pattern.” The best part? Each product is labeled to let you know if it works best for curls, coils and tight textures.
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10. Design Essentials
One of the OG natural haircare brands out there, Design Essentials has catered to all hair types since the '90s. A combo of vitamins and proteins can be found in each of their products to condition, nourish and restore your hair.
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11. TGIN
TGIN (or Thank God It’s Natural) brings natural, organic ingredients (like shea butter and olive oil) together at an affordable price. In 2009, former founder and CEO Chris-Tia Donaldson sought to make a collection for naturalistas. While Donaldson passed from breast cancer in 2021, her vision still lives on as TGIN continues to be one of the biggest haircare brands for natural hair, with products in more than 10,000 stores nationwide.
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12. Taliah Waajid
Taliah Waajid is a true pioneer in the natural hair industry, being one of the first to offer a complete line dedicated to curls, braids, and locs. The brand prides itself on using 100% natural ingredients, including shea butter, coconut oil—affectionately known as “shea-coco”—and apple cider vinegar. With a commitment to healthy, nourished hair, Taliah Waajid continues to be a trusted name for those embracing their natural texture.
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13. Melanin Haircare
A decade ago, sisters Whitney and Taffeta White launched their natural haircare brand, quickly gaining recognition for their innovative styling products and satin head wraps designed to protect hair overnight. The brand has impressed many, including three PureWow editors who tested the products and gave them their seal of approval.
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14. TPH By Taraji
Actress Taraji P. Henson took her own experiences with taking care of her hair and created a natural line, specifically for scalp care. One of the most popular products, the Master Cleanse, has a unique applicator that makes it easier to apply product directly onto the scalp—even if you're rocking a protective style. Overall, the products aim to cleanse, soothe and improve hair health overtime.
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15. Oyin Handmade
The brand’s name translates to honey, which means you’ll definitely find the sweet ingredient in all of their products. When founder Jamyla Bennu couldn’t find products to suit her coily hair, she decided to make her own collection and Oyin Handmade was born.
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16. Hair Rules
Renowned celebrity hairstylist Dickey, whose star-studded clientele includes Sarah Jessica Parker, Rihanna, and former First Lady Michelle Obama, is an expert in natural hair care. What began as a comprehensive guidebook on hair maintenance soon evolved into a full-fledged product line designed for all hair textures. Whether used at home or in his NYC salon specializing in curly hair, Dickey’s products aim to make professional-level haircare accessible to everyone.
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17. Kinky Curly
Founder Shelley Davis took her knowledge of herbs and plant-based ingredients to create products for all natural hair types. Whether you’re looking for softness, shine or control, Kinky Curly has a product suited for your routine.
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18. Bread
With a name as unique as Bread, this haircare brand instantly grabs attention. Focused on simplifying wash day, Bread offers essential products that take the stress out of haircare. Designed for those with 3A to 4C curls, the Australian brand provides a streamlined approach with steps like cleansing, masking, and oiling. Plus, it’s vegan, cruelty-free, and enriched with native Australian oils to keep curls nourished and hydrated.
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19. The Doux
Whether you have curly hair or prefer blowouts, The Doux has a product for every hair type. Plus, the packaging stands out in the beauty aisle and I can't get enough of the names like "Big Poppa," "Mousse Def" and "Sucka Free."
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20. Soultanicals
Founder Ayo Ogun created Soultanicals to find a better detangler for her daughter's hair. The vegan brand uses organic, plant-based and African botanical ingredients in every product to keep hair tangle-free, soft and moisturized, especially for dry, coarse and coily hair.
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21. Luster's Pink
For 68 years, Luster’s Pink has been at the forefront of the natural hair community. Whether you’re looking for a hair oil, moisturizer or styling cream, the OG brand has something for all hair types and textures for the whole family.
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22. Diva By Cindy
After learning how to make hair products from a chemistry teacher, Cindy Tawiah sought to make a beauty brand with natural hair in mind. Years of research and testing brought DIVA by Cindy to life, and the brand focuses on ingredients like aloe, peppermint oil and vitamin B for hair growth, scalp care and moisture. Aside from being a go-to for anyone dealing with hair loss and shedding, the proceeds from product sales go to Cindy’s program "Diva Project," an organization to support victims of domestic violence.
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23. Kurlee Belle
CEO Terrinque Pennerman decided to honor her late mother and continue her family's traditions by starting Kurlee Belle. Every product stems from homemade recipes passed down from generations of Bahamian women before her. You'll find ingredients like coconut, hibiscus and banana throughout the collections for natural, curly and relaxed hair.
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24. Kreyól Essence
After years of relying on chemical treatments and heat styling, Yve-Car Momperousse decided it was time to restore her natural hair’s health and moisture. That’s when Kreyól Essence (KE) was born—a brand built around one powerful ingredient: Haitian Black Castor Oil. Sourced directly from Haiti, this key component not only nourishes hair but also supports local communities by providing jobs in the wake of the devastating 2010 earthquake. In 2021, KE gained even more recognition after securing a deal on Shark Tank, proving that this brand’s journey is far from over.
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25. Curlmix
CurlMix went from a DIY subscription box to a full-fledged haircare brand (that was also featured on Shark Tank). In 2018, the brand launched its first line after identifying customers’ needs and concerns in a private Facebook group. Started by Kim and Tim Lewis, the clean beauty brand caters to all curly gals who are looking for hair growth, hydration or strength.
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26. Mixed Chicks
Founders Wendi Levy and Kim Etheredge created Mixed Chicks to tap into a part of the market that wasn't focusing on curly hair. Coining themselves the "mixed chicks," their mission is to have a line for all curly textures regardless if you're strictly a 2A or an in-between 3C and 4A. Celebs like Jennifer Hudson, Tracee Ellis Ross and Ciara can't get enough of the brand.
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27. Righteous Roots
When you invest in a hair oil, you're really investing in your hair's health. Enter Righteous Roots. This growth serum puts frizz and tangles to rest thanks to its essential oils blend (which includes black castor oil, avocado oil, jojoba oil, grapeseed oil and argan oil). From a hot oil treatment to styling, the products can be used during pretty much any step in your routine.
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28. Kaleidoscope
In 2013, Jessica Dupart started Kaleidoscope to help people with hair loss and scalp conditions. Her signature product—Miracle Drops—was formulated to combat those woes and promote healthy hair growth. The mix of peppermint oil, tea tree oil and aloe makes for a lightweight oil that nourishes the scalp and adds shine. In addition to other haircare products, you'll also find collections for kids and men as well as celebrity collaborations (like the Da Brat line).
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29. Organi Grow Hair Co
Who would've thought a bad haircut could lead to a natural haircare line? Well, Kay Cola’s bad experience led her to make products to fix the damage and bring life back to her curls. The vegan brand offers a host of products, especially hair oils, targeted to each texture, type and porosity.
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30. Sienna Naturals
Hannah Diop and Issa Rae (yes, from Insecure) started chemical-free haircare brand Sienna Naturals as a cleaner alternative, incorporating ingredients like coconut, castor and baobab oils to repair, nourish and soothe. Their top three products work on all hair types (curls, coils and waves) and will solve any hair woes you may have.
31. 4C Only
4C Only is a haircare brand dedicated exclusively to coily textures, offering products designed to meet the unique needs of 4C hair. Their Too Easy Collection—featuring a shampoo, conditioner, leave-in, and styling cream—works to effortlessly detangle, moisturize, and combat frizz. After putting the products to the test, one PureWow editor was more than impressed with the results, proving that this brand lives up to its promise.
32. DreamGirls
When sisters Tonya Thompson and Sharie Wilson launched their first salon in 2006, they focused solely on using their own hair products, never imagining they would one day reach a global audience. Nearly two decades later, DreamGirls’ 5-Step Healthy Hair Care System has expanded beyond the salon and is now available internationally, helping people everywhere achieve healthier, stronger hair.
33. Naturalicious
CEO Gwen Jimmere transformed her homemade haircare creations into Naturalicious, a brand now available at major beauty retailers and designed for all curl types. The brand’s signature three-step system—clean, treat, and style—makes haircare effortless and effective. For optimal results, simply follow the step-by-step instructions conveniently listed on each bottle.
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34. Rucker Roots
Rucker Roots is based on family and traditions. Sisters and founders Ellen and Ione used their mother's homemade recipes (and her key ingredients like avocado, eggs and mayonnaise) to create their natural haircare brand. These core components and pure oils work to soothe, soften and moisturize your locks.
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35. Miche Beauty
In 2016, Michelle Ballard launched Miche Beauty, turning her passion for educating others on natural hair care into a thriving brand. As a former content creator, she understood the importance of high-quality products that work for all hair textures and types. Miche Beauty’s moisturizing formulas, enriched with castor oil, shea butter, and honey, provide the nourishment hair needs. Beyond products, the brand also offers accessories and bundles to enhance your entire wash and styling routine.
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36. Alodia
Founder Dr. Isfahan Chambers-Harris has a holistic approach when it comes to natural hair. After experiencing a bad reaction (and excessive hair damage) from products with heavy, chemical-laden ingredients, Alodia was born. Dr. Harris used her science background to develop a line that features organic and natural ingredients. Since 2016, the products have gained a reputation for promoting hair growth, boosting hydration and offering heat protection.
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37. Curls & Potions
Curls & Potions seamlessly blends beauty and wellness, offering products that prioritize both hair health and overall well-being. In 2007, CEO Michelle Nicole Fontaine-Jones made the decision to stop using relaxers after experiencing the damage they caused to her hair. She turned to natural solutions, experimenting with traditional recipes and clean ingredients to find what worked best. By 2015, her passion evolved into a full-fledged brand dedicated to promoting healthy hair and a holistic lifestyle. The brand’s signature pink packaging serves as a heartfelt tribute to Michelle’s mother, whose battle with breast cancer continues to inspire and shape the company’s mission.
38. E'TAE
No matter if your hair is natural, color-treated, or transitioning, E’TAE has a solution tailored to your needs. With a formula powered by 20 essential ingredients—including honey, tea tree oil, argan oil, shea butter, and aloe vera—each product is designed to promote softness, growth, and deep hydration. A standout favorite is the Hair Food Thickening and Growth Drops, which have delivered impressive results. A quick glance at their website reveals striking before-and-after photos from satisfied customers, showcasing visible hair growth in as little as two weeks to three months.
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39. Earthtones Naturals
Earthtones Naturals believes in the importance of clean beauty for the overall health of your skin, hair and body. As stated on their site, the brand strives for others to "understand what you put on your body is just as important as what goes into your body." It's the reason why the whole collection utilizes over 80 percent of natural ingredients (like avocado oil, cocoa butter, jojoba oil and cupuacu butter, to name a few). From cleansers to scalp treatments, each product is gentle, safe and hypoallergenic.
40. Boucléme
Founder Michele Scott-Lynch didn’t start appreciating her curls until her 30s. By the time she had her two daughters, she wanted to become a role model for them, especially as someone who embraced her natural hair. The UK brand prioritizes using gentler ingredients and following sustainable and cruelty-free practices. While you can buy the products individually, Boucléme also offers 30-day kits to keep you on a strict wash routine (and help you spend less money and time in the beauty aisle).
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41. Alaffia
Alaffia goes beyond providing body, face and haircare products. Their goal is to empower African communities by locally sourcing their ingredients and using a portion of their sales to improve the living conditions for these underserved communities. Every collection includes ingredients that come straight from West Africa like shea butter and argan oil.
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42. Flawless By Gabrielle Union
When I’m not bookmarking Gabrielle Union’s iconic fashion moments on Instagram, I’m admiring her ever-evolving hair journey. So when she teamed up with her longtime hairstylist, Larry Sims, to launch her own haircare brand, I couldn’t have been more excited. Flawless by Gabrielle Union delivers high-quality, luxurious products at an affordable price. Designed to cater to a variety of styles—whether you're rocking curls, braids, or weaves—this versatile collection focuses on maintaining the overall health and strength of your hair without breaking the bank.
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43. Hairbrella
We’ve all been there—spending hours perfecting our hair, only to have it ruined by unexpected rain. CEO Tracey Pickett understood this frustration all too well and created the perfect solution: Hairbrella. This innovative brand is all about blending fashion with function, starting with its signature product, The Rain Hat. Designed with a waterproof exterior to keep your hair dry and a visor to protect your face from the elements, it’s a game-changer for rainy days. Plus, the satin-lined interior helps reduce frizz and breakage, making it a true win-win for hair protection and style.
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44. NaturAll Club
When founder Muhga Eltigani decided to do the big chop and embrace a fresh start, she committed to using only natural ingredients in her haircare routine. Her journey led her to an online community where she exchanged recipes and tips with like-minded individuals. After witnessing the transformative effects of these natural formulas firsthand, she launched NaturAll in 2015. A decade later, the brand continues to provide clean, high-quality haircare products, with ingredients ethically sourced from small farmers in Jamaica and Ghana, staying true to its mission of sustainability and authenticity.
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45. Qhemet Biologics
Qhemet Biologics was developed with the idea of combining history, culture and beauty together. In 2004, historian and founder Felis Butler sought to use plant extracts, herbs and oils (i.e., cocoa butter, grapeseed oil and alma) to create nourishing products for the hair, body and skin. Whether you have dry hair, thinning hair or 4C hair, there's a product for you—which explains why celebs like Simone Biles, Keri Hilson and Regina King are all fans.
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46. Honey Beauty
For years, founder Genesis Dominguez felt the beauty industry lacked representation for women like her—an Afro-Latina with thick, coily hair. Despite facing hair discrimination and microaggressions, she embraced her roots both literally and figuratively. Her journey took her to the Dominican Republic and beyond, inspiring her to launch Honey Beauty—a brand dedicated to helping others embrace and care for their natural hair. With nourishing ingredients like honey and argan oil at the core of each product, Honey Beauty goes beyond haircare by fostering an inclusive community where everyone feels seen and celebrated.
47. Hello Updo
On a sweltering day in the Dominican Republic, founder Magdaline Hurtado found herself in need of a hair tie that could handle her thick mane without snapping or causing tangles. Determined to find a solution, she sewed her very first product—the Biggish scrunchie—right in her abuela’s kitchen. That moment sparked the creation of Hello Updo, a brand dedicated to offering stylish and functional hair accessories for curly and coily textures. In just three years, the brand has grown to include a range of silk hair essentials, such as the Silk Pillowcase and Silk Pañuelo (a luxurious silk scarf), all designed to protect and preserve natural hair.
48. 4U By Tia
In 2023, Sister, Sister star Tia Mowry joined the ranks of fellow curly-haired celebrities—like Tracee Ellis Ross, Issa Rae, and Taraji P. Henson—by launching her own haircare brand, 4U By Tia. As the brand proudly states, "We started 4U to take the guesswork out of curl care. Our job is to make your natural hair journey truly your own." The collection features clean, science-backed ingredients such as hemisqualane and apple cider vinegar, offering safe and effective solutions that the whole family can incorporate into their haircare routines.
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49. Holy Curls
Growing up in Sweden, founder Badria Ahmed struggled to find hair products that catered to her afro-textured hair. After years of relying on chemical relaxers and facing limited options, she decided to embrace her natural hair journey. Following her big chop, Ahmed began experimenting with natural ingredients, which ultimately led to the creation of Holy Curls in 2019. Based in London, the brand is committed to using only natural, nourishing ingredients—such as baobab oil, cupuaçu butter, and aloe vera—to care for curls, coils, and waves, helping others embrace their natural texture with confidence.
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50. Afro Unicorn
Afro Unicorn strives to make haircare for you and your kiddo. Inspired by a friend calling CEO April Showers a 'unicorn' due to how she balanced life, work and parenting, she used the magical creature as a symbol of inclusion. Just a look at the packaging showcases different shades of unicorns to represent all women of color. By May 2022, Afro Unicorn became the first Black-owned business to own a licensed character brand in major retail. Aside from haircare, the brand also offers apparel, accessories and toys.
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51. Rebundle
Rebundle is revolutionizing the hair extension industry with a fresh, eco-friendly approach. CEO Ciara Imani May, frustrated by the constant scalp irritation she experienced from traditional synthetic hair, set out to find a better solution. After years of research and collaboration with a women-led team, she introduced a sustainable alternative made from repurposed biopolymers. Unlike plastic-based extensions, Rebundle’s products are free from toxins, vegan-friendly, and perfect for those with sensitive scalps—offering a safer, more comfortable way to rock protective styles.
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52. Fenty Hair
Rihanna gave us Fenty Beauty, Fenty Skin and even a fragrance, so it was no surprise that she added haircare into the mix. In 2024, she launched an extensive collection for all hair types, ranging from heat protectants, repair treatments to deep conditioners, among others. In last year, many of the products are already award-winning hits.
53. Cécred
Beyoncé sent the BeyHive into a frenzy when she launched her very own haircare line—and PureWow editors have been fans ever since. Inspired by her childhood memories at her mother’s salon, the Texas Hold 'Em singer set out to create Cécred, a brand dedicated to textured hair. As she proudly shares on the brand's website, “I built Cécred from the ground up. I poured into it everything I’ve learned throughout my life so we can borrow some of our past and bring it to the future. Cécred is about prioritizing yourself and all the things you hold sacred.” With a thoughtful blend of tradition and innovation, Cécred encourages self-care while celebrating the beauty of textured hair.
54. Donna's Recipe
Internet sensation Tabitha Brown and award-winning entrepreneur Gina Woods started Donna's Recipe in order to provide vegan and natural haircare products. Since 2021, the brand has worked to maintain hair health, promote healthy hair growth and lock in moisture using key ingredients like sweet potato and sweet almond oil. Two years later, Ulta Beauty recognized them as the Black-Owned Brand of the Year.
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55. Carol's Daughter
While Carol's Daughter was sold to L'Oreal in 2014, founder Lisa Price is still very much involved in the brand, which continues to pave the way for haircare for all curl types. I still love signature lines, like the Black Vanilla and Monoi collection, which are packed with nourishing ingredients and features the best-smelling fragrances in the biz.
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56. Mayvenn
Founder Diishan Imira grew up surrounded by hairstylists and saw a common thread among them: None of the hair they were using came from brands that were Black-owned. She vowed to start a brand for the community, by the community. Mayvenn sells 100 percent virgin human hair in a variety of hair textures, looks and colors. And if you can't stop by their salon in Dallas, Texas, the brand has partnered with more than 50,000 stylists across the country.
57. OurX
OurX is redefining personalized haircare with its innovative hair and scalp system. As the brand puts it, “Our hair care system works hard so you don’t have to.” Founder Ceci Kurzman, frustrated by the lack of effective solutions in the natural hair market, invested in OurX to bridge the gap. Backed by a team of dermatologists and hairstylists, the brand offers curated bundles designed to target specific needs—whether it’s hydration, clarifying, or detoxing—making it easier than ever to achieve healthy, well-nourished hair.
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58. Grace & Company
Whether you’re in need of a luxurious silk pillowcase or a stylish hair towel, Grace & Company has you covered. Founded by designer Kimanee, the brand is deeply rooted in her personal journey—drawing inspiration from her mother, who instilled the importance of self-care. Every accessory is a reflection of her culture, style, and passion for functional beauty. With a commitment to enhancing your daily routine, Grace & Company ensures that taking care of your hair not only feels effortless but looks effortlessly chic.
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