A Holiday Guide to Representation, STEAM & Storytelling

Representation starts early. The toys, books, and stories kids see play a real role in how they see themselves — and what they believe is possible. For this edition of BuyBlack Fridays, we’ve curated a collection of Black-owned gifts designed to build confidence, spark curiosity, and make sure our kids feel seen.

From dolls with authentic skin tones to STEAM kits and cultural storylines, these are the kinds of gifts that don’t just entertain — they empower.

🧸 Representation Starts Early

When kids see themselves reflected in their toys, it sends a powerful message: you matter, you belong, and your story is worth telling. These Black-owned brands are leading the way in representation.

HarperIman — Plush Dolls with Authentic Skin Tones

Handcrafted, heirloom-quality plush dolls that celebrate Black identity with care and precision. HarperIman dolls feature realistic skin tones, hair textures, and styling that let kids see themselves reflected with love and accuracy.
Shop HarperIman

The Fresh Dolls — Fashion Dolls Celebrating Black Beauty

Created to reflect fuller lips, beautiful noses, and a range of skin tones and hair textures, The Fresh Dolls bring more authentic representation to the doll aisle. Stylish outfits and modern looks make them instant favorites.
Shop The Fresh Dolls

Orijin Bees — Baby Bee Inclusive Dolls

With rich shades, textured curls, and thoughtful details, Orijin Bees Baby Bee dolls were designed so every child can find a doll that feels like them. A beautiful first doll for little ones just beginning their play journey.
Shop Orijin Bees

🔬 STEAM Gifts for the Next Inventor

Science, technology, engineering, art, and math become even more powerful when kids can see themselves in the stories and characters attached to them. These STEAM-focused brands combine learning with representation.

Brown Toy Box — STEAM Kits

From architecture and coding to robotics and visual art, Brown Toy Box STEAM kits introduce big ideas through culturally relevant characters and narratives. Each kit is a hands-on invitation to explore and invent.
Shop Brown Toy Box STEAM Kits

Puzzle Huddle — Puzzles Featuring Black Professionals

Puzzle Huddle creates puzzles that showcase Black doctors, engineers, astronauts, artists, and more — turning playtime into a celebration of possibility. Perfect for family time and affirming future dreams.
Shop Puzzle Huddle

📚 Culture, Storytelling & Identity

Beyond dolls and building sets, kids also need stories and experiences that affirm their culture and everyday lives. These brands weave identity and joy into play and clothing.

Purpose Toys — ICON Salon Playset

The ICON Salon playset from Purpose Toys celebrates natural hair, creativity, and the beauty of our salons and barbershops. Kids can recreate the joy, care, and culture of getting their hair done — all in miniature.
Shop ICON Salon Playset

Ade + Ayo — Clothing Inspired by African Textiles

Soft, comfortable everyday pieces featuring modern takes on African prints, Ade + Ayo brings culture into kids’ closets with ease. From onesies to dresses, it’s an easy way to wrap little ones in heritage.
Shop Ade + Ayo

Gifts for kids can do more than fill space under a tree — they can shape how children see themselves and the world around them. By choosing Black-owned brands, you’re investing in both their imagination and our collective future.

Stay tuned: more editions of the BuyBlack Fridays Holiday Guide are on the way, featuring new categories and even more incredible Black-owned businesses to discover.