The 2025 BuyBlack.org Holiday Gift Guide
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Featured Member Picks
Handpicked products submitted directly by BuyBlack.org members — from everyday essentials to standout statement pieces.
The Cyan Smart Glasses
Sleek, statement-making frames that blend smart-tech utility with bold Black-owned design.
About the brand: Liberated Eyewear creates expressive smart eyewear designed to champion individuality, culture, and technological innovation — all through a fashion-forward lens.
Featured member pick from Liberated Eyewear, Inc.
Apparel & Accessories$100 - $200
Racism is a Pandemic Too T-Shirt
A bold, conversation-starting tee that calls out racism as the ongoing crisis it is.
About the brand: End The Stereotypes designs apparel that sparks dialogue, challenges bias, and affirms the truth of Black lived experiences.
Featured member pick from #EndTheStereotypes
Apparel & Accessories$25 - $50
Turmeric & Shea Basic Bar
A gentle, everyday bar that pairs turmeric and shea butter for a nourishing, glow-boosting cleanse.
About the brand: Noraa Body Love crafts small-batch skin essentials made with plant-based ingredients — designed to celebrate and care for melanated skin.
Featured member pick from Noraa Body Love
Beauty & Personal CareUnder $25
Rose Garden Mug
A floral, artful mug that turns your morning coffee or tea into a tiny daily ritual.
About the brand: Menen Pictures Shop turns original artwork into everyday items that bring joy, beauty, and cultural creativity into the home.
Featured member pick from Menen Pictures Shop
Home & KitchenUnder $25
Liking Life Pillow
A cozy, affirming pillow that brings softness and a reminder to enjoy the life you’re building.
About the brand: WanLikingLife celebrates gratitude, positivity, and personal growth through home goods designed to uplift and inspire.
Featured member pick from wanlikinglife.com
Home & Kitchen$25 - $50
Core Legging | Motivated Maroon
High-performance leggings built for movement, with a rich maroon color that stands out in and out of the gym.
About the brand: ICONI is a Black women–owned activewear brand offering feel-good, move-with-you performance gear — and reinvesting profits back into community initiatives.
Featured member pick from ICONI
Apparel & Accessories$50 - $100
The Tonic
A targeted hair and scalp tonic crafted with herbs and oils to support healthy growth and shine.
About the brand: Herbs & Oils Haircare Essentials focuses on plant-based, nutrient-rich formulas that promote hair health for all textures.
Featured member pick from Herbs & Oils Haircare Essentials
Beauty & Personal Care$25 - $50
Rose Water Conditioner
A plant-based, rose water–powered conditioner that keeps curls soft, hydrated, and defined.
About the brand: Hair Concoction creates natural, clean-ingredient haircare rooted in nourishment, curl health, and ingredient transparency.
Featured member pick from Hair Concoction Plant Based Hair Care
Beauty & Personal Care$25 - $50
KYVAN Honey Apple Salsa
A mild, fruit-forward salsa that blends tomatoes, honey, and apple for a sweet-savory twist.
About the brand: KYVAN Foods — founded by former NFL player Reggie Kelly — celebrates Southern flavor, family legacy, and soulful, high-quality ingredients.
Featured member pick from KYVAN Foods
Grocery & GourmetUnder $25
Clean & Go Detailing Kit – Tire Shine
A grab-and-go detailing kit that keeps your tires shining and your car looking showroom-ready.
About the brand: 5W Auto creates smart, convenient auto-care essentials designed to support drivers who take pride in the vehicles they own and maintain.
Featured member pick from 5W Auto
Tools & Automotive$50 - $100
Most Popular Picks
These brands show up again and again across our BuyBlack Fridays coverage — consider them community favorites.
Telfar
An iconic statement piece that delivers everyday luxury without the fuss.
Featured in: 20 Black-Owned Handbag Brands You Need to Know
Brandon Blackwood
A bold, modern accessory that instantly elevates whatever you pair it with.
Featured in: 20 Black-Owned Handbag Brands You Need to Know
Crowned: Magical Folk And Fairy Tales From The Diaspora
A beautifully imagined tale that brings magic, heritage, and wonder to family reading time.
As featured in: Support Black Voices and Enrich Your Bookshelf
Anima Iris
A sculptural, high-fashion staple crafted to turn any outfit into a moment.
As featured in: Black-Owned Luxury Brands You Should Know
Ashya
A sleek, travel-ready essential merging minimalism with unmistakable Black design.
Featured in: 20 Black-Owned Handbag Brands You Need to Know
Hairbrella
Weather-proof innovation that keeps your style intact through rain, shine, and everything in between.
As featured in: 58 Black-Owned Haircare Brands to Shop
Beauty & Grooming
Haircare, skincare, and body care that put Black needs, routines, and radiance at the center.
Design Essentials
A refreshing scalp treatment that brings instant relief and lightweight moisture.
As featured in: 58 Black-Owned Haircare Brands to Shop
HaircareScalp
Black Girl Sunscreen
A sheer, melanin-friendly SPF that keeps skin glowing without a trace of white cast.
As featured in: Foundations of Black Skincare Routines
SkincareSPF
True
A plant-powered laundry essential that cleans deeply while staying gentle on skin.
As featured in: Everyday Essentials from Black-Owned Brands
HouseholdPractical
Grace & Company
A clean-beauty favorite formulated to nourish strands and revive your wash-day routine.
As featured in: 58 Black-Owned Haircare Brands to Shop
HaircareClean Beauty
OurX
A science-driven haircare pick created to hydrate, strengthen, and define textured hair.
As featured in: 58 Black-Owned Haircare Brands to Shop
HaircareTextured Hair
E'TAE
A restorative treatment set that leaves hair silky, soft, and easy to manage.
As featured in: 58 Black-Owned Haircare Brands to Shop
HaircareTreatment
Bouclème
A curl-loving scalp refresh that soothes, deodorizes, and extends your style between wash days.
As featured in: 58 Black-Owned Haircare Brands to Shop
HaircareCurly
Alaffia
A do-it-all Black soap that cleanses, clarifies, and comforts from head to toe.
As featured in: 58 Black-Owned Haircare Brands to Shop
BodyMultiuse
Alaffia
A sustainably-made favorite that supports fair trade while delivering nourishing daily care.
As featured in: Ethical Beauty & Body Care Brands
SkincareEthical
Flawless By Gabrielle Union
A lightweight spray that hydrates the scalp and supports healthier, more resilient hair.
As featured in: Celebrity-Backed Black Haircare Brands
HaircareScalp
Flawless
A shine-boosting essential designed to smooth, hydrate, and revive textured hair.
As featured in: 58 Black-Owned Haircare Brands to Shop
HaircareStyling
Hairbrella
A satin-lined, weather-safe cap designed to protect every hairstyle with style.
As featured in: Haircare & Accessories We Love
HaircarePractical
Bolden
A skin-brightening blend that smooths, tones, and minimizes the appearance of dark spots.
As featured in: Foundations of Black Skincare Routines
SkincareToner
NaturAll Club
A creamy, nutrient-rich moisturizer that restores shine while helping reduce breakage.
As featured in: 58 Black-Owned Haircare Brands to Shop
HaircareLeave-In
Qhemet Biologics
A deeply hydrating detangler made to soften tight coils and restore elasticity.
As featured in: 58 Black-Owned Haircare Brands to Shop
HaircareCoily
Qhemet
A botanical-rich formula that nourishes dry hair and makes styling noticeably easier.
As featured in: 58 Black-Owned Haircare Brands to Shop
HaircareBotanical
4U By Tia
A curl-defining cream that adds bounce, hydration, and long-lasting frizz control.
As featured in: 58 Black-Owned Haircare Brands to Shop
HaircareCurls
Fashion & Style
Statement pieces, everyday staples, and luxury accents from Black-owned fashion brands that bring style and culture to every outfit.
Elisa Johnson - Retro Sunglasses
A bold, retro-inspired frame that instantly adds confidence and cool to any fit.
As featured in: A Black-owned Fashion Gift Guide
FashionStyle
Liselle Kiss
A clean-lined statement bag built for everyday use with a luxury feel.
Featured in: 20 Black-Owned Handbag Brands You Need to Know
FashionStyle
Sergio Hudson
A power-forward fashion pick crafted with impeccable tailoring and attitude.
As featured in: 14 Black-Owned Fashion Brands to Shop Now and Always (2025)
FashionStyle
Fear of God
A modern essential that blends comfort, structure, and elevated streetwear energy.
As featured in: 14 Black-Owned Fashion Brands to Shop Now and Always (2025)
FashionStyle
Mateo New York
A refined jewelry pick balancing minimalist design with timeless elegance.
As featured in: Black-Owned Luxury Brands You Should Know
FashionStyle
Brandon Blackwood
A distinctive piece that brings edge and intention to your wardrobe.
As featured in: 20 Black-Owned Handbag Brands You Need to Know
FashionStyle
Tiannia Barnes
A sculptural heel designed to turn heads from day to night.
As featured in: Black-Owned Luxury Brands You Should Know
FashionStyle
Anima Iris
A collectible-level handbag that feels both artful and fiercely modern.
As featured in: Black-Owned Luxury Brands You Should Know
FashionStyle
Soko - Maji Hoop Earrings
A pair of handcrafted hoops that merge sustainable materials with global design flair.
As featured in: A Black-owned Fashion Gift Guide
FashionStyle
Brandon Blackwood - Bamboo Card Holder
A sleek, compact accessory that brings elegance to everyday essentials.
As featured in: A Black-owned Fashion Gift Guide
FashionStyle
Ami Colé - Lip Treatment Oil Duo
A nourishing oil-gloss duo that delivers hydration with a soft, polished sheen.
As featured in: A Black-owned Fashion Gift Guide
FashionStyle
Telfar
A cultural icon that brings effortless style whether you’re running errands or stepping out.
Featured in: 20 Black-Owned Handbag Brands You Need to Know
FashionStyle
Ashya
A structured, travel-ready bag designed for hands-free ease and elevated minimalism.
Featured in: 20 Black-Owned Handbag Brands You Need to Know
FashionStyle
Accessories
Watches and accessories that blend craftsmanship, culture, and unmistakable Black design.
SPGBK
A colorful, personality-packed watch that turns everyday moments into style statements.
As featured in: ⌚ Time, Reframed: Black-Owned Watch Brands You Need to Know
WatchesStyle
Asorock
A bold, architectural timepiece built with precision and unmistakable presence.
As featured in: ⌚ Time, Reframed: Black-Owned Watch Brands You Need to Know
WatchesLuxury
Talley & Twine
A refined watch inspired by clean lines and modern craftsmanship.
As featured in: ⌚ Time, Reframed: Black-Owned Watch Brands You Need to Know
WatchesModern
Verdure Watches
A sleek, versatile accessory that adds polish without ever feeling overdone.
As featured in: ⌚ Time, Reframed: Black-Owned Watch Brands You Need to Know
WatchesVersatile
Banneker Watches
A heritage-inspired timepiece celebrating Black innovation and timeless design.
As featured in: ⌚ Time, Reframed: Black-Owned Watch Brands You Need to Know
WatchesHeritage
Home & Lifestyle
Candles, home goods, and lifestyle essentials that bring warmth, grounding energy, and unmistakable Black creativity into your space.
Frères Branchiaux
A richly scented candle that warms your space with handcrafted, mood-setting fragrance.
As featured in: Light Up Your Life with These Black-Owned Candle Brands
Candles Home
Jade Swim
A minimalist swimwear staple designed to move from sun to lounge with effortless ease.
As featured in: Black-Owned Fashion Brands to Know
Swim Lifestyle
Harlem Candle Co.
A luxurious candle infused with notes inspired by Harlem’s vibrant cultural history.
As featured in: Light Up Your Life with These Black-Owned Candle Brands
Candles Home
The 125 Collection
An uplifting candle designed to bring personality, fragrance, and attitude into your home.
As featured in: Light Up Your Life with These Black-Owned Candle Brands
Candles Home
Southern Elegance Candle Co.
A cozy, hometown-inspired scent that feels equal parts comforting and nostalgic.
As featured in: Light Up Your Life with These Black-Owned Candle Brands
Candles Home
Regular Ass Candles
A playful candle with bold fragrance and even bolder personality.
As featured in: Light Up Your Life with These Black-Owned Candle Brands
Candles Home
Terminal B
A clean-burning candle that transforms your room with layered, travel-inspired notes.
As featured in: Light Up Your Life with These Black-Owned Candle Brands
Candles Home
Scent Décor
A chic diffuser set that keeps your space smelling warm, inviting, and elevated.
As featured in: Light Up Your Life with These Black-Owned Candle Brands
Home Fragrance
Bevel
A smooth, modern scent crafted for those who love clean lines and clean fragrances.
As featured in: Light Up Your Life with These Black-Owned Candle Brands
Home Fragrance
We Are Kin
A sustainable design-forward piece that brings artistry and intention to your home.
As featured in: Black-Owned Home & Lifestyle Brands
Home Decor
Gracemade
A fashion-meets-lifestyle essential rooted in modest design and ethical craftsmanship.
As featured in: Discover 11 Black-Owned Brands Redefining Design & Sustainability
Lifestyle Fashion
Adele Dejak
A bold, sculptural accessory crafted with African-inspired artistic flair.
As featured in: A Black-owned Fashion Gift Guide
Jewelry Style
Sancho’s
A sustainably made wardrobe staple that feels good on you and good for the planet.
As featured in: Discover 11 Black-Owned Brands Redefining Design & Sustainability
Fashion Sustainable
Tree Fairfax
A beautifully handcrafted leather piece designed to age gracefully with everyday use.
As featured in: Discover 11 Black-Owned Brands Redefining Design & Sustainability
Leather Accessories
Studio 189
A vibrant, artisan-made item blending fashion, art, and African craftsmanship.
As featured in: Discover 11 Black-Owned Brands Redefining Design & Sustainability
Fashion Artisan
LooHoo Wool Dryer Balls
An eco-friendly laundry helper that softens clothes while reducing drying time naturally.
As featured in: Black-owned Household Essentials
Home Eco
Food & Beverage
From sauces and spices to tea, wine, and sweet treats—these Black-owned brands bring flavor, heritage, and joy to every table.
BLK & Bold Jasmine Tea
A smooth, floral green tea that makes every cup feel calming and intentional.
As featured in: Clock This Tea: 8 Black-Owned Tea Brands To Sip & Chill
Tea Beverage
Capital City Mambo Sauce – Sweet Hot
A D.C. classic delivering the perfect balance of heat, tang, and sweetness.
As featured in: Must-Try Black-Owned BBQ Sauces to Spice Up Your Grill!
Sauce Spicy
SGT. Hart’s Habanero BBQ Sauce
A fiery, flavor-packed sauce that brings bold heat to every bite.
As featured in: Must-Try Black-Owned BBQ Sauces to Spice Up Your Grill!
BBQ Heat
Hart’s BBQ Sauce – Original
A rich, smoky sauce that instantly upgrades grilled meats and weekday meals alike.
As featured in: Must-Try Black-Owned BBQ Sauces to Spice Up Your Grill!
BBQ Savory
SGT. Hart’s – Bourbon Infused
A warm, bourbon-kissed BBQ sauce with a deep, mellow sweetness.
As featured in: Must-Try Black-Owned BBQ Sauces to Spice Up Your Grill!
BBQ Bourbon
Blove’s Smackalicious Hot Sauce
A vinegar-forward hot sauce with knockout heat and addictive tang.
As featured in: Black-Owned Hot Sauces to Try Now
Hot Sauce Spicy
Que Queen’s – Chipotle
A smoky chipotle version that brings depth and slow-building heat.
As featured in: Black-Owned Hot Sauces to Try Now
Hot Sauce Chipotle
AC Barbeque Sauce – Pure Gold
A mustard-based Carolina classic offering bright flavor and tangy complexity.
As featured in: Black-Owned Hot Sauces to Try Now
BBQ Mustard
Ayesha Curry Cookware
A durable, chef-approved set designed to make everyday cooking feel effortless and fun.
As featured in: Gift Ideas for Home Cooks
Kitchen Cookware
Partake Foods – Cookies
Allergy-friendly treats that deliver big flavor without compromise.
As featured in: Black-Owned Snack Brands for Every Craving
Snacks Cookies
The McBride Sisters Wine Collection
A beautifully crafted wine that brings sisterhood, flavor, and celebration to the table.
As featured in: Black-Owned Wines to Sip This Season
Wine Beverage
Wellness
Rest, reset, and intentional self-care — these wellness picks help restore balance in body, mind, and home.
Set Boundaries, Find Peace
A grounding guide that helps you reclaim your time, energy, and emotional space.
As featured in: Books to Grow, Heal & Recenter
Wellness Books
BLK + GRN Gift Card
Open the door to clean, Black-owned wellness essentials.
As featured in: Clean Beauty & Wellness Gifts
Wellness Gift Card
Homebody Mini Self-Care Kit
A luxe bath set that melts stress away and turns any night into a reset.
As featured in: Bath & Body Gifts for Ultimate Relaxation
Self-Care Bath
Grounded Sansevieria Laurentii
A low-maintenance plant that purifies the air and brings calm energy indoors.
As featured in: Wellness Gifts for a Calmer Space
Plants Wellness
Books & Culture
Stories, manifestos, and picture books from Black authors and illustrators that belong on every shelf.
In Spite Of The Consequences: Prison Letters On Exoneration, Abolition And Freedom
Prison letters that trace a journey from wrongful conviction toward freedom and abolition.
Adult Nonfiction Justice
Black On Black: On Our Resilience And Brilliance In America
Reflective essays on Black life, joy, and resilience in America.
Essays Culture
The Invisible Ache: Black Men Identifying Their Pain And Reclaiming Their Power
A guide for Black men naming their pain and reclaiming emotional well-being.
Mental health Men
How White Folks Got So Rich: The Untold Story Of American White Supremacy
A concise breakdown of how policy, power, and theft built racial wealth gaps in the U.S.
History Economics
Crowned: Magical Folk And Fairy Tales From The Diaspora
A collection of folktales and fantasy rooted in the African diaspora for kids and families.
Kids Fantasy
Black AF History: The Un-Whitewashed Story Of America
An unapologetic retelling of U.S. history centering Black people’s experiences.
History Adult
Only For The Brave At Heart: Essays Rethinking Race, Crime And Justice
Provocative essays challenging conventional ideas about race, crime, and punishment.
Essays Justice
Hebrews To Negroes: Wake Up Black America
A controversial and widely discussed work in Black religious and cultural spaces.
Religion Culture
Rest Is Resistance: A Manifesto
A manifesto insisting that rest is a portal to liberation, not a luxury.
Rest Manifesto
General
A mix of can’t-miss gifts that don’t fit neatly into one category — but absolutely belong in your cart.
Black Is a Rainbow Color by Angela Joy
A poetic picture book that helps kids see Blackness as beauty, history, and joy.
As featured in: Support Black Voices and Enrich Your Bookshelf
Kids Picture Book
Lemlem Eco-Friendly Clothing
Handwoven, sustainably made pieces that bring resort-ready ease to everyday life.
As featured in: Discover 11 Black-Owned Brands Redefining Design & Sustainability
Fashion Sustainable
Mason Dixie Maple Liège Waffles
Buttery, maple-kissed waffles that turn any breakfast or brunch into an occasion.
As featured in: Curated Elegance: Favorite Finds from Black-Owned Brands
Breakfast Frozen
Portrait Coffee Founders Blend
A rich, smooth coffee blend that anchors slow mornings, deep work, and good conversation.
As featured in: Curated Elegance: Favorite Finds from Black-Owned Brands
Coffee Beverage