The Best Black-Owned Skincare, Grooming, and Fragrance Brands in 2025

 

For many years, Black-owned skincare brands have been marginalized, seen as niche players in the beauty industry. However, the reality is that these brands have always been about setting higher standards in grooming, focusing on thoughtful and effective solutions. Designed with melanin-rich skin in mind, they tackle issues such as inflammation, hyperpigmentation, and barrier repair in ways that benefit everyone.

According to Dr. Corey Hartman, a board-certified dermatologist, mainstream brands were historically not inclusive or considerate of how their products interacted with different skin tones. Changes began when Black founders influenced product development, leading to genuine innovation. This innovation extends beyond formulas to include testing on diverse skin tones, ensuring products' effectiveness and safety for all.

The impact of this shift is both psychological and economic. As noted in InsightAce’s April report, the global Black beauty market is anticipated to grow significantly, reaching $31.6 billion by 2034. Dr. Hartman points out that Black consumers want effective products, and social media plays a crucial role in spreading the word when products deliver results, regardless of the user's skin tone.

This trend is also evident in the world of cologne. Black-owned fragrance brands are redefining luxury scents, creating complex and sophisticated blends that appeal to anyone with refined taste. Dr. Hartman emphasizes that it's about expanding the spectrum, not exclusion. While these products are made with care and intention, they are designed for everyone to enjoy.

Here is a selection of Black-owned skincare and fragrance brands that demonstrate the power of purpose-driven, expertly crafted products:

 

1. Epi.Logic

Founded by Dr. Chaneve Jeanniton, epi.logic is a clinically backed skincare brand known for its multitasking formulas. The Total Package Repair Cream is a peptide-rich balm that hydrates, firms, and smooths.

 

2. Ourside

Founded by Keta Burke-Williams, Ourside focuses on storytelling and inclusivity. The debut scent Of Our Own encapsulates the layered experience of a Black immigrant's daughter.

 

3. Korej Skin

Founded by Dr. Laura Scott, Korej Skin prioritizes fragrance-free products. The Mandelic Night Serum targets hyperpigmentation and smooths texture.

 

4. Epara Skincare

Founded by Ozohu Adoh, Epara targets melanin-rich skin. The Natural Cleansing Oil gently cleanses without stripping the skin barrier.

 

5. Shani Darden

The Triple Acid Signature Peel offers a pro-level exfoliation in 10 minutes.

 

6. La Boticá

Inspired by the Dominican Republic, the Sanctuaria Eau de Parfum is smoky and sensual.

 

7. Dr. Few Skincare

The C Serum blends clean formulations with clinical-grade performance.

 

8. Chris Collins Fragrance

Renaissance merges Harlem legacy with Parisian elegance.

 

9. Koba Skincare

The Bottom Up Foot Cream nourishes and softens feet.

 

10. Harlem Perfume Co.

Langston Eau de Parfum pays tribute to Langston Hughes with cultural depth.

 

11. Eadem

The Cashmere Peel is designed to gently exfoliate melanin-rich skin.