Amazon’s beauty aisle is huge—but the Black‑owned brands selling there? They truly get what textured, melanin-rich skin needs. Think nourishing oils that hydrate, exfoliants that treat discoloration, and pigmented glosses that pop in every shade of melanin.

When you shop Black‑owned on Amazon, you’re supporting brands born from lived experience—and often with fast shipping, making it easy to restock with intention.

 

1. Black Radiance Beauty

An OG since 1993, this brand builds inclusive shade ranges and beauty tools that celebrate our spectrum.

 

2. Buttah Skin

Dryness and dark patches meet their match. With shea butter, Vitamin C, and coconut oils, this melanin-specific line nourishes and glows like royalty.

 

3. The Lip Bar

Non-toxic, high-impact glosses and complexion builds that flex on clean beauty standards. Your go-to for lip drama without compromise.

 

4. Donna’s Recipe

Tabitha Brown's vegan hair creams (like Sweet Potato Pie) are a cult fave—award-winning, clean, and staple-level.

 

5. Glo Melanin

That Turmeric Brightening Scrub went viral—and for good reason. It tackles hyperpigmentation with safe, plant-based ingredients.

 

6. 54 Thrones

Ritual-forward skincare rooted in African botanicals. Their Barrier Repair Cloud Cream is skincare meets spa-day vibes.

 

7. Topicals

Science-backed under-eye masks that brighten and erase fatigue for melanated eyes need this.

 

8. Undefined Beauty

Think streamlined, plant-powered skincare and lip care—lux feel, budget price, huge impact.

 

9. Black Girl Sunscreen

Every Melanin queen needs sun protection without the white cast. Spray or lotion, they’ve got you.

 

10. Fenty Beauty/Fenty Skin

Rihanna’s forever fave. Skintints, glosses, butters—this line assuredly slays, and the shades are as inclusive as they get.

 

When you hit “Buy Now” on Amazon, make sure your cart reflects culture, care, and community. These brands aren’t just convenient—they’re intentional. They remind us that glowing up isn’t just about skin, it’s about standing for something bigger.