Shop Black-Owned Brands All in One Place: Why We Created shop.buyblack.org

If you’ve ever searched for Black-owned businesses to support but didn’t know where to start, you’re not alone. According to McKinsey, 63% of consumers say they want to buy from Black-owned businesses—but only 23% say they know how to find them.

That’s the problem we’re solving with shop.buyblack.org—a curated online marketplace built to help you discover, support, and shop from Black-owned brands with ease.

What Is shop.buyblack.org?

shop.buyblack.org is the official shopping platform from BuyBlack.org, the largest directory of Black-owned businesses in the U.S. Our marketplace brings together verified Black-owned brands and products in one central, easy-to-navigate location—so every purchase is a step toward building Black economic power.

Why shop.buyblack.org Exists

We created this platform to address a critical visibility gap. Many amazing Black-owned businesses struggle to reach customers because existing retail platforms weren’t built with them in mind. Our marketplace changes that by offering:

• Verified Black-Owned Brands – Every vendor is vetted to ensure authenticity and ownership.

• One-Stop Shopping – From beauty to books, fashion to food, it’s all here in one seamless experience.

• Purpose-Driven Buying – 1% of all sales support the BuyBlack.org Ad Co-op, a shared advertising network that helps small Black-owned businesses grow.

• Direct and Affiliate Products – Some products are sold directly by merchants, while others are affiliate-linked to platforms like Amazon, ensuring flexibility while still generating support for Black-owned brands.

Why It Matters

By shopping at shop.buyblack.org, you're not just making a purchase—you’re investing in community wealth, economic justice, and a more inclusive future. Every click helps drive visibility, traffic, and revenue to businesses that deserve the spotlight.